Offering in-store consumers convenience and novelty are key for jewelers dedicated to beating the online competitors. Mentorship, scholarship, and training opportunities for women and nonbinary creators within the jewelry industry have by no means been extra abundant than they are now. Phishing, hacking, and scamming is on the rise everywhere—and the jewelry trade is no exception. Why jewelers are turning to YouTube to develop their sales—and their model. As the LGD category transitions from newfangled outlier to popular different, the worth proposition has evolved—as have the conversations retailers must be having with shoppers.
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