Hospitality industry experts say brand acquisitions are an increasingly popular way for hotel companies to gain scale and boost customer loyalty. Hotel performance in the city from Friday through Sunday will significantly outpace last year’s gameday weekend in Phoenix, STR forecasts. The hotel franchisor aims to enhance the guest experience through the partnership, as hotel dining becomes increasingly digital. Inflation, however, is preventing the hotel industry from reaching its full potential, according to President and CEO Chip Rogers. With the GroupSync direct booking solution, the hotel company is looking to capitalize on a $3.3 billion revenue opportunity from an ongoing “infrastructure-related travel boom.”
