The Oxford Witney venue will be repositioned by owner CL Capital under the JdV by Hyatt brand, with a target opening date set for the end of 2026.
Hyatt’s JdV brand to debut in Oxfordshire
The 130-room property will feature a restaurant, a bar and flexible meeting spaces that can host up to 90 guests. Design elements will reference Witney’s historic wool and blanket-making tradition, aiming to reflect the market town’s character.
Graham Norris, managing partner at InnPractice, said: “This is a landmark moment for both InnPractice and for JdV by Hyatt’s arrival in the UK. Oxford Witney Hotel is a compelling setting for the brand’s debut: a characterful market town with its own identity, strong connections to Oxford and the Cotswolds, and real potential to become part of the local social fabric.”
His remarks highlighted the partnership’s confidence that the new hotel will serve as a social hub as well as a lodging option.
Anna Corkill, regional vice president of development for the UK and Ireland at Hyatt, added: “Bringing JdV by Hyatt to the UK is an important milestone for the brand and a natural fit for Witney – a destination with a strong identity and sense of place. Together with CL Capital and InnPractice, we are creating a hotel that reflects the character of the local community while giving guests a distinctive new way to experience Oxfordshire.”
Opening in late 2026 will mark the brand’s UK debut.
