Wyndham has introduced Dolce Nova, a new upper-upscale brand that extends the Dolce Hotels & Resorts by Wyndham portfolio. The company positions the new label as a response to growing interest in experience-led hospitality, emphasizing a slower pace of travel. According to the brand description, Dolce Nova adopts a more thoughtful approach to travelling, encouraging guests to slow down, savour the moment and engage more deeply with the people and places around them.
The new concept is built on a European-inspired design philosophy focused on authenticity and a strong sense of place. While the parent Dolce Hotels & Resorts maintains a focus on meetings and resort experiences, Dolce Nova centers on connection, wellness, and the luxury of time. Wyndham notes that the brand targets both travellers seeking meaningful experiences and owners looking for new development opportunities.
Dolce Nova operates around five core areas intended to guide the guest experience. These include “Arrive & Belong” spaces like lounges and cafés, “Restore & Revive” wellness areas, “Rest & Retreat” guestrooms, “Pass & Pause” transitional areas, and “Connect & Create” coworking and social zones. The brand aims to provide a physical environment that supports these behaviors through thoughtful architecture and interior design.
Developers in the EMEA region have already begun discussing potential projects. Wyndham provides access to its global distribution platform and the Wyndham Rewards loyalty program, which includes more than 126 million enrolled members. The scale of Wyndham’s network is intended to support the commercial requirements of these projects.
Dimitris Manikis, president EMEA for Wyndham Hotels & Resorts, described the brand‘s ethos in a statement. “Dolce delivers on a simple idea: that where people come together matters,” he said. “Over time, we’ve seen travellers place greater value on something that often feels in short supply: time.” The executive emphasized that the new brand captures the spirit of “il dolce far niente” and responds to the market demand for experiences that go beyond basic accommodation.